There is no crisis only a new reality!

MOUNTAIN MANAGER (from June 2009)
Summary of results from the 7th Mountain Management Symposium

The seventh MM_Symposium in Grandelwald (CH) with views of the "Top of Europe" (the Jungfraujoch) was carried out under the moto "With Excellence to the top!". This appraoch, in view of the econmoic crisis, has been considered more and more important, to generate customer enthusiasm for the mountains. 95% of Europeans do not necessarily have a high affinity for the alpine experience.However, one must know the trends, to be able to suceed and position one-self in the highly competitive tourism industry. And one must know, what opportunities there can be in a stagnating market - via increased presence and attractiveness respectively via anti-cyclical advertising behaviour. In this sense, there is no crisis, just a new reality which one man approach in the right way.....

Download (German article):
Bericht: "Es gibt keine Kriese nur eine andere Realität" (400 Kb; PDF Dokument)

Who is winning on the mountain?

In Wolkenstein in the Grödener Valley, one of the most famous ski areas in the alps, Mountain Management Consulting raised in its 6. symposium the question "who is winning on the mountain?". Visitors compared the value for money obtained in winter sport regions with their summer holiday destinations. The key to success lies in the speed of implementing change in innovations and improved quality of service.

Download (German article):
Bericht "Wer gewinnt am Berg?" (PDF Dokument 514 KB)